How to Create and Manage Campaigns Using Google Ads Editor

How to Create and Manage Campaigns Using Google Ads Editor

Table of Contents
1️⃣ Introduction
2️⃣ What Is Google Ads Editor?
3️⃣ ✅ Benefits of Using Google Ads Editor
4️⃣ 🔧 Installing and Setting Up Google Ads Editor
5️⃣ 🛠️ How to Create a New Campaign
6️⃣ ✏️ Creating Ad Groups and Ads
7️⃣ 🗂️ Managing Campaigns Efficiently
8️⃣ 🔄 Bulk Edits and Changes
9️⃣ 📤 Uploading Changes to Google Ads
🔟 💡 Pro Tips for Using Google Ads Editor Like a Pro
🔚 Conclusion
📌 FAQs

1️⃣ Introduction

When managing large Google Ads campaigns, using the Google Ads web interface alone can become time-consuming and error-prone. That’s where Google Ads Editor comes in handy-a free, downloadable application from Google that allows marketers to create, manage, and edit campaigns offline with ease.

This guide will walk you through how to create and manage campaigns using Google Ads Editor with practical tips and screenshots (if needed), making it easier even for beginners.

2️⃣ What Is Google Ads Editor?

Google Ads Editor is a free desktop application by Google that allows advertisers to edit accounts offline and then sync changes online. It is a powerful tool especially for:

  • Managing large accounts with multiple campaigns
  • Making bulk changes quickly
  • Reviewing and editing before uploading

Whether you’re running Search, Display, Shopping, or Video campaigns, Ads Editor simplifies complex tasks through its bulk editing features.

3️⃣ ✅ Benefits of Using Google Ads Editor

Here are the key benefits:

🔹 Offline Editing – No need for a constant internet connection.
🔹 Bulk Edits – Make thousands of changes at once.
🔹 Draft Mode – Changes can be reviewed before uploading.
🔹 Multiple Account Access – Manage multiple accounts from a single dashboard.
🔹 Search & Replace Function – Update keywords or ad copy with ease.
🔹 Error Checking – Validate campaigns before uploading.
🔹 Faster Campaign Duplication – Clone campaigns or ad groups in a click.

👉 Ideal for agencies, freelancers, and enterprise advertisers.

4️⃣ 🔧 Installing and Setting Up Google Ads Editor

🔽 Step 1: Download Google Ads Editor

  1. Visit the official site: https://ads.google.com/home/tools/ads-editor/
  2. Choose your OS (Windows/Mac) and click Download.
  3. Install the software by following the prompts.

🔑 Step 2: Sign in to Your Google Ads Account

  • Open Google Ads Editor
  • Click “Add Account”
  • Log in using your Google Ads credentials
  • Select the account you want to manage and download it

📌 Tip: If you’re managing a Manager Account (MCC), you can download multiple sub-accounts simultaneously.

5️⃣ 🛠️ How to Create a New Campaign

Creating a new campaign in Google Ads Editor is easy and efficient. Here’s a detailed breakdown:

📁 Step 1: Choose the Campaign Type

  1. Go to Campaigns in the left panel
  2. Click Add Campaign (+ symbol)
  3. Select your campaign type:
    • Search
    • Display
    • Shopping
    • Video
    • Performance Max
    • App

⚙️ Step 2: Set Campaign Settings

Customize key elements such as:

🔸 Campaign name
🔸 Status (enabled, paused, removed)
🔸 Budget
🔸 Bidding strategy (Manual CPC, Maximize Clicks, etc.)
🔸 Networks (Search, Display)
🔸 Locations
🔸 Languages
🔸 Start and end dates

📌 Tip: If you’re unsure, start with a Search campaign with Manual CPC for maximum control.

6️⃣ ✏️ Creating Ad Groups and Ads

Now let’s go deeper.

🧱 Step 1: Create Ad Groups

  1. Click on Ad Groups under your selected campaign
  2. Click + Add Ad Group
  3. Fill in the fields:
    • Ad group name
    • Default Max CPC
    • Status

📝 Step 2: Add Keywords

  1. Navigate to Keywords > Keywords
  2. Use + Add Keywords
  3. Add relevant keywords with correct match types:
    • Broad: keyword
    • Phrase: “keyword”
    • Exact: [keyword]

📌 Tip: Use keyword insertion to dynamically include keywords in your ads.

📢 Step 3: Create Text Ads

  1. Go to Ads > Responsive Search Ads
  2. Click + Add Responsive Search Ad
  3. Add up to:
    • 15 headlines
    • 4 descriptions
    • Final URL
    • Display Path
  4. Set status (enabled/paused)

📌 Best Practices:

✅ Include your main keyword in the headline
✅ Use strong CTAs like “Get a Quote” or “Shop Now”
✅ Highlight unique selling points (USPs)

7️⃣ 🗂️ Managing Campaigns Efficiently

Once your campaigns are created, Ads Editor makes it easy to manage them.

🔍 Filter and Find

Use the advanced search bar to find:

🔸 Specific campaigns
🔸 Ad groups with errors
🔸 Ads with low CTR
🔸 Keywords with high CPC

🔃 Copy and Paste

Quickly duplicate successful campaigns or ad groups using:

  • Ctrl+C / Ctrl+V
  • Right-click > Copy / Paste

📊 Performance Metrics

Google Ads Editor shows performance metrics like:

📈 Impressions
📉 Clicks
💵 Cost
🎯 Conversions
👀 CTR

📝 Note: These metrics update only when the account is synced.

8️⃣ 🔄 Bulk Edits and Changes

One of the biggest advantages of Ads Editor is bulk editing.

✏️ Types of Bulk Edits

✅ Update CPC for 100s of keywords at once
✅ Change final URLs across campaigns
✅ Pause underperforming ads
✅ Update campaign budgets
✅ Replace old headlines with new offers

🧠 Use the “Make Multiple Changes” Option

  1. Copy data from Excel or Google Sheets
  2. Click “Make Multiple Changes”
  3. Paste your data
  4. Match columns automatically
  5. Review and apply changes

🔄 Use the “Find and Replace” Feature

Great for:

🔄 Updating brand names
🔄 Changing seasonal offers
🔄 Updating tracking templates

9️⃣ 📤 Uploading Changes to Google Ads

Once you’re satisfied with your edits:

🚀 Step 1: Review Your Changes

Click on “Check Changes” to:

✅ Review errors
✅ Validate ad formats
✅ Resolve warnings

📡 Step 2: Post Changes

Click Post > Post All or choose specific changes to upload.

⏳ Wait for the upload to complete. Google will notify you of any issues.

🛡️ Tip: Always double-check disapproved ads or policy violations before posting.

🔟 💡 Pro Tips for Using Google Ads Editor Like a Pro

🔧 Use Labels

  • Organize campaigns with custom labels (e.g., Black Friday, Q4 Promo)

📁 Use Shared Library

  • Apply shared budgets or negative keyword lists across campaigns

📤 Export/Import Campaigns

  • Transfer campaigns between accounts or back them up

💬 Use Comments

  • Add comments to explain changes for team collaboration

📊 Analyze Before Posting

  • Use the change history view to track what’s been edited

🧪 Test Variants

  • Clone ad groups and run A/B tests

📉 Pause Low Performers

  • Use filters to identify and pause ads with low CTRs

🔚 Conclusion

Google Ads Editor is an essential tool for anyone managing complex or large-scale campaigns. From campaign creation to bulk editing and advanced organization, it provides speed, control, and efficiency that the online Google Ads interface can’t match.

Whether you’re an agency, freelancer, or business owner, mastering Google Ads Editor can save you time, reduce errors, and boost your campaign performance.

Leave a Reply