Digital Marketing Roadmap

This roadmap is designed for students, job-seekers, and beginners who want to become digital marketing professionals. Follow the modules step by step – from basic concepts to advanced performance marketing and analytics.

🧩 PHASE 1: Foundations of Digital Marketing (Beginner)

Goal: Understand how digital marketing works and build strong fundamentals.

Module 1: Introduction to Digital Marketing

  • What is Digital Marketing?
  • Traditional vs Digital Marketing
  • Digital Marketing Ecosystem
  • Career Opportunities & Roles

Module 2: Marketing Fundamentals

  • What is Marketing & Branding?
  • Consumer Behavior
  • STP (Segmentation, Targeting, Positioning)
  • Customer Journey & Funnels

Module 3: Website Basics

  • How Websites Work (Domain, Hosting, CMS)
  • Types of Websites (Blog, E-commerce, Portfolio)
  • Introduction to WordPress
  • Website Structure & UX Basics

🎯 Outcome: Clear understanding of marketing + digital landscape

πŸ” PHASE 2: Search Engine Optimization (SEO)

Goal: Learn how to rank websites organically on Google.

Module 4: SEO Fundamentals

  • What is SEO & How Search Engines Work
  • Types of SEO (On-page, Off-page, Technical)
  • Google Ranking Factors

Module 5: Keyword Research

  • Understanding Search Intent
  • Short-tail vs Long-tail Keywords
  • Keyword Research Tools (Free & Paid)
  • Competitor Keyword Analysis

Module 6: On-Page SEO

  • Title Tags & Meta Descriptions
  • Header Tags (H1–H6)
  • URL Optimization
  • Internal Linking
  • Image Optimization

Module 7: Technical SEO

  • Website Speed Optimization
  • Mobile-Friendliness
  • Indexing & Crawling
  • XML Sitemap & Robots.txt
  • Core Web Vitals

Module 8: Off-Page SEO

  • Backlinks & Link Building
  • Guest Posting
  • Local SEO Basics
  • Brand Mentions

🎯 Outcome: Ability to rank blogs & websites on Google

πŸ“’ PHASE 3: Social Media Marketing (SMM)

Goal: Build brand presence and engagement on social platforms.

Module 9: Social Media Basics

  • Role of Social Media in Marketing
  • Platform Overview (Facebook, Instagram, LinkedIn, X, YouTube)

Module 10: Content Strategy

  • Content Types (Reels, Posts, Stories, Shorts)
  • Content Calendar Creation
  • Hashtag Strategy
  • Copywriting for Social Media

Module 11: Platform-wise Marketing

  • Instagram Growth Strategy
  • Facebook Page Optimization
  • LinkedIn Personal & Company Pages
  • YouTube Channel Setup & SEO

🎯 Outcome: Ability to grow organic social media pages

πŸ’° PHASE 4: Paid Advertising (Performance Marketing)

Goal: Drive leads and sales using paid ads.

Module 12: Paid Ads Fundamentals

  • What is Paid Media?
  • CPC, CPM, CPA Explained
  • Funnels & Conversions

Module 13: Google Ads

  • Google Ads Account Setup
  • Search Ads
  • Display Ads
  • YouTube Ads
  • Keyword Match Types
  • Conversion Tracking

Module 14: Meta Ads (Facebook & Instagram)

  • Business Manager Setup
  • Campaign Objectives
  • Audience Targeting
  • Creatives & Ad Copy
  • Retargeting & Lookalike Audiences

Module 15: LinkedIn Ads

  • LinkedIn Ads Overview
  • Lead Gen Ads
  • B2B Targeting

🎯 Outcome: Ability to run ROI-focused ad campaigns

✍️ PHASE 5: Content & Email Marketing

Goal: Build trust and nurture leads.

Module 16: Content Marketing

  • Blogging Strategy
  • SEO Content Writing
  • Content Distribution
  • AI Tools for Content

Module 17: Email Marketing

  • Email Marketing Basics
  • Tools Overview
  • Lead Magnets
  • Email Automation & Funnels

🎯 Outcome: Ability to convert users through content

πŸ“Š PHASE 6: Analytics & Tracking

Goal: Measure performance and optimize campaigns.

Module 18: Google Analytics (GA4)

  • GA4 Setup
  • Traffic Sources
  • User Behavior Analysis
  • Conversion Tracking

Module 19: Google Search Console

  • Performance Reports
  • Indexing Issues
  • Core Web Vitals

Module 20: Tracking & Pixels

  • Meta Pixel Setup
  • Google Tag Manager Basics
  • Event Tracking

🎯 Outcome: Data-driven decision making skills

πŸ€– PHASE 7: AI & Automation (Advanced)

Goal: Work smarter using AI tools.

Module 21: AI in Digital Marketing

  • AI Tools Overview
  • ChatGPT for Marketing
  • AI for Ads, SEO & Content

Module 22: Automation

  • Marketing Automation Concepts
  • CRM Basics
  • Zapier & No-Code Tools

🎯 Outcome: Productivity & automation skills

πŸ’Ό PHASE 8: Career & Portfolio Building

Goal: Become job-ready.

Module 23: Portfolio Creation

  • Personal Website
  • Case Studies
  • Real Projects

Module 24: Interview Preparation

  • Digital Marketing Interview Questions
  • Resume Optimization
  • Freelancing vs Job Paths

πŸ›£οΈ How to Use This Roadmap

  • Follow modules in order
  • Practice with real websites
  • Use free tools first
  • Build projects alongside learning

πŸ“Œ Recommended Duration: 4–6 Months

πŸŽ‰ Start Your Digital Marketing Journey Today