How to Create Shopping Ads on Google
Google Shopping Ads are one of the most powerful ways to showcase your products directly in front of users searching with intent to buy. These ads display product images, prices,…
Google Ads Quality Score: What It Is and How to Improve It
When running a Google Ads campaign, you might notice your cost-per-click (CPC) fluctuating, or your ad not appearing in top positions despite a decent bid. That’s where Google Ads Quality…
Best Free Keyword Research Tools
Want more traffic to your website or blog, but don’t know what keywords to target? You need keyword research — and the good news is, you don’t have to pay…
The Complete Guide of Twitter Ads for Beginners 2025
If you're looking to leverage Twitter (now X) to promote your brand, product, or service, you’ve come to the right place. Twitter Ads have transformed significantly over the years, especially…
Manual vs Automated Media Buying: Pros, Cons, and Use Cases
In the ever-evolving digital advertising world, media buying is a key strategy for businesses looking to drive traffic, leads, and sales through paid placements. But one big question continues to…
Facebook, Google, or Native? Best Channels for Media Buyers
In today’s fast-evolving digital advertising landscape, media buyers have more choices than ever when it comes to choosing ad platforms. Among the most prominent contenders are Facebook Ads, Google Ads,…
Media Buying for Beginners: A Comprehensive Checklist
Are you new to media buying? Whether you're launching your first paid campaign or stepping into the world of digital advertising, it can feel overwhelming at first. From choosing the…
XML Sitemap & Robots.txt: How to Optimize for Better Crawling
If you want your website to rank on Google, it needs to be crawled and indexed correctly. Two essential tools that help search engines understand and navigate your site are…
Website Speed Optimization: Techniques to Boost Page Load Time
Website speed is a critical SEO factor and user experience (UX signal). A slow-loading website frustrates users, increases bounce rates, and lowers conversions. Google has even made page speed a…
Best Social Media Posting Times by Platform
When you post on social media is just as important as what you post.The right timing boosts your visibility, engagement, and reach without spending a single rupee extra on ads.…