The Complete Guide of Twitter Ads for Beginners 2025
If you're looking to leverage Twitter (now X) to promote your brand, product, or service, you’ve come to the right place. Twitter Ads have transformed significantly over the years, especially…
Manual vs Automated Media Buying: Pros, Cons, and Use Cases
In the ever-evolving digital advertising world, media buying is a key strategy for businesses looking to drive traffic, leads, and sales through paid placements. But one big question continues to…
Facebook, Google, or Native? Best Channels for Media Buyers
In today’s fast-evolving digital advertising landscape, media buyers have more choices than ever when it comes to choosing ad platforms. Among the most prominent contenders are Facebook Ads, Google Ads,…
Media Buying for Beginners: A Comprehensive Checklist
Are you new to media buying? Whether you're launching your first paid campaign or stepping into the world of digital advertising, it can feel overwhelming at first. From choosing the…
XML Sitemap & Robots.txt: How to Optimize for Better Crawling
If you want your website to rank on Google, it needs to be crawled and indexed correctly. Two essential tools that help search engines understand and navigate your site are…
Website Speed Optimization: Techniques to Boost Page Load Time
Website speed is a critical SEO factor and user experience (UX signal). A slow-loading website frustrates users, increases bounce rates, and lowers conversions. Google has even made page speed a…
Best Social Media Posting Times by Platform
When you post on social media is just as important as what you post.The right timing boosts your visibility, engagement, and reach without spending a single rupee extra on ads.…
Multi-Platform Social Media Strategy: What to Post Where
With so many social media platforms Instagram, Facebook, LinkedIn, YouTube, Twitter (X), Pinterest, and more, it’s easy to feel overwhelmed. Should you post the same content everywhere? Should you create…
TikTok Strategy for Brands: How to Go Viral
🚀 Introduction With over 1.5 billion monthly active users, TikTok is no longer just a platform for teenagers dancing it’s a powerful marketing machine for brands of all sizes. From…
Pinterest Strategy to Drive Traffic to Blogs & E-commerce
If you're only using Instagram and Facebook for marketing, you’re missing out on one of the most underrated platforms for organic traffic Pinterest. Pinterest isn’t just a social media platform…