When you post on social media is just as important as what you post.
The right timing boosts your visibility, engagement, and reach without spending a single rupee extra on ads.
In 2025, with new algorithm updates and changes in user behavior, here’s the latest data-backed guide on the best times to post on each major platform.
🔍 Why Timing Matters in Social Media Marketing
- Platforms favor recency new posts often get pushed more
- Audience behavior varies by day, industry, and time zone
- Better timing = more impressions, higher CTR, and better ROI
📊 Data Sources Used
This report is based on:
- Hootsuite Social Trends 2025
- Sprout Social Engagement Report
- Later.com scheduling stats
- Meta’s and LinkedIn’s platform updates
- In-house testing from real accounts
📱 1. Instagram – Best Time to Post in 2025
- Best Days: Tuesday, Wednesday, Friday
- Best Time Slots:
- 9 AM – 11 AM (peak scroll time)
- 6 PM – 7 PM (post-work relax time)
- Reels: 8 PM – 9 PM performs well
Avoid: Posting during 1 PM – 3 PM (lunch fatigue hours)
Pro Tip: Post Reels in the evening, Stories in the morning, and carousel posts during the midweek.
📘 2. Facebook – Best Time to Post in 2025
- Best Days: Monday, Wednesday, Thursday
- Best Time Slots:
- 10 AM – 12 PM
- 5 PM – 6 PM
- Live videos: Best on Sundays at 7 PM
Avoid: Late night posts (past 9:30 PM) unless it’s pre-scheduled for another time zone.
Pro Tip: Boost important posts within 24 hours to maximize their visibility.
👔 3. LinkedIn – Best Time to Post in 2025
- Best Days: Tuesday, Wednesday, Thursday
- Best Time Slots:
- 8 AM – 10 AM
- 12 PM – 1 PM (lunch scroll)
- 5 PM – 6 PM (pre-logout time)
Avoid: Weekends and late nights. LinkedIn is still a business-hours platform.
Pro Tip: Text-only posts and document carousels perform well before meetings.
▶️ 4. YouTube – Best Time to Post in 2025
- Best Days: Thursday to Sunday
- Best Time Slots:
- 12 PM – 3 PM (to rank by evening)
- Shorts: Post between 8 AM – 11 AM
Avoid: Posting late at night unless targeting global time zones.
Pro Tip: Upload at least 2 hours before your audience peak time.
🐦 5. Twitter (X) – Best Time to Post in 2025
- Best Days: Monday to Thursday
- Best Time Slots:
- 9 AM – 11 AM
- 1 PM – 3 PM (retweet-heavy window)
Avoid: Evenings after 7 PM (unless trending topics break)
Pro Tip: Threads perform better when posted at 10 AM or 2 PM with follow-up retweets.
📌 6. Pinterest – Best Time to Post in 2025
- Best Days: Saturday, Sunday, Monday
- Best Time Slots:
- 8 PM – 11 PM
- 2 PM – 4 PM (craft/lifestyle niches)
Avoid: Weekday mornings unless targeting global audiences.
Pro Tip: Pin consistently (5+ pins per day) instead of posting in bulk.
🎵 7. TikTok – Best Time to Post in 2025
- Best Days: Tuesday, Thursday, Friday
- Best Time Slots:
- 6 AM – 8 AM (before school/work)
- 7 PM – 10 PM (viral window)
Avoid: Early afternoons unless using paid promotions.
Pro Tip: Use trending sounds during peak hours for maximum reach.
📈 General Guidelines (Bonus Tips)
| Platform | Best Day | Best Time Range |
|---|---|---|
| Tue, Wed, Fri | 9–11 AM, 6–8 PM | |
| Mon, Wed, Thu | 10–12 AM, 5–6 PM | |
| Tue–Thu | 8–10 AM, 12–1 PM | |
| YouTube | Thu–Sun | 12–3 PM (Shorts: 8–11 AM) |
| Twitter (X) | Mon–Thu | 9–11 AM, 1–3 PM |
| Sat–Mon | 2–4 PM, 8–11 PM | |
| TikTok | Tue, Thu, Fri | 6–8 AM, 7–10 PM |
🧠 Final Thoughts
There’s no one-size-fits-all for the perfect posting time. However, using this 2025 data as your foundation—then testing and optimizing based on your audience insights is your best strategy.
Track your performance using:
- Meta Business Suite
- LinkedIn Analytics
- YouTube Studio
- Pinterest Creator Tools
- Twitter/X analytics
- Instagram Professional Dashboard
Remember: Consistency + Data + Timing = Social Media Success.
