Google Ads Tutorials: How to create a Demand Gen Campaign

Step 1: Log in to Your Google Ads Account

• Go to Google Ads.
• Click on Campaigns in the left-hand menu.

Step 2: Create a New Campaign

1. Click the + New Campaign button.
2. Select a campaign goal. For Demand Gen campaigns, typical goals include:
   • Sales
   • Leads
   • Website traffic
3. Choose Demand Gen as the campaign type.

Step 3: Define Your Campaign Settings

1. Select Campaign Subtype:
   • Standard: Ads appear across YouTube, Discover, and Gmail.
   • Video Focused: Prioritizes video placements.
2. Enter Campaign Name: Choose a name that reflects your campaign’s focus (e.g., “Demand Gen – Product Awareness”).

Step 4: Set Your Budget and Bidding

1. Daily Budget: Enter how much you want to spend per day.
2. Bidding Strategy: Choose your objective:
   • Maximize conversions: Focus on getting as many conversions as possible.
   • Maximize conversion value: Prioritize high-value conversions.

Step 5: Define Target Audience

1. Audience Segments:
   • Use Google’s predefined audience groups (e.g., in-market, affinity, or custom segments).
   • Create a custom audience based on demographics, interests, or past interactions.
2. Remarketing: Add users who have previously visited your site or interacted with your ads.

Step 6: Select Ad Placements

• Decide where your ads will appear:
  • YouTube: Video, in-feed, or masthead placements.
  • Google Discover: Appears in users’ Discover feed.
  • Gmail: Ads in the Promotions and Social tabs.

Step 7: Create Ad Groups

1. Organize ads into groups based on themes or audience targeting.
2. Set specific targeting for each ad group (e.g., age, gender, interests).

Step 8: Design Your Ads

1. Responsive Ads:
   • Upload high-quality assets, including images, headlines, descriptions, and logos.
   • Google will automatically optimize the combinations to maximize performance.
2. Video Ads (if applicable):
   • Link your YouTube channel.
   • Choose existing videos or upload new ones.

Step 9: Add Extensions

• Use extensions to enhance your ads, such as:
  • Sitelinks: Links to specific pages on your site.
  • Call Extensions: Display a phone number.
  • Lead Form Extensions: Capture leads directly from the ad.

Step 10: Review and Launch

1. Review your campaign settings and ad creatives.
2. Click Publish Campaign to go live.