How to Create a Google Search Campaign

Google Search Ads are one of the most effective ways to drive targeted traffic to your website. Whether you want to generate leads, sales, or increase brand awareness — a well-planned search campaign can deliver great results.

In this guide, you’ll learn how to create a Google Search Campaign step-by-step — even if you’re just getting started.

✅ What is a Google Search Campaign?

A Google Search Campaign allows your text ads to appear on Google search results when people search for specific keywords. It’s part of Google Ads (formerly AdWords) and helps businesses show up exactly when customers are looking for their products or services.

✅ Step-by-Step: How to Create a Google Search Campaign

1️⃣ Create a Google Ads Account

Go to https://ads.google.com
Sign in with your Gmail or create a new account
Choose “Switch to Expert Mode” (for full control)
Select the goal of your campaign (e.g., website traffic, leads, sales)

2️⃣ Choose “Search” Campaign Type

After selecting your goal, choose “Search” as the campaign type
Enter your website URL
Name your campaign (Example: “Lead Generation – June 2025”)

3️⃣ Set Campaign Settings

✅ Networks: Uncheck “Display Network” for better control
✅ Locations: Choose the cities, countries, or regions you want to target
✅ Languages: Select the language your audience speaks (usually English)
✅ Budget: Set a daily budget (you can start with as low as ₹300/day)

4️⃣ Choose Bidding Strategy

Select how you want to pay for ads.
✅ Beginners: Choose “Maximize Clicks” or “Maximize Conversions”
✅ Advanced: Use Target CPA or Manual CPC if you have experience

5️⃣ Add Ad Extensions (Optional but Recommended)

Boost your ad visibility and CTR using:

Sitelink Extensions – Link to specific pages
Callout Extensions – Add selling points like “Free Delivery”
Call Extensions – Show your phone number for direct calls

6️⃣ Create Ad Groups

Each ad group targets a set of related keywords.

Example:
If you’re running ads for a digital marketing course:

Ad Group 1: SEO Course
Ad Group 2: Google Ads Course
Ad Group 3: Social Media Course

This keeps your ads focused and relevant.

7️⃣ Add Keywords

Use tools like Google Keyword Planner or Ubersuggest to find keywords.
Choose a mix of:

Broad Match: Reaches a wide audience (e.g., digital marketing)
Phrase Match: More targeted (e.g., “digital marketing course”)
Exact Match: Very specific (e.g., [digital marketing course near me])

👉 Tip: Add negative keywords to filter irrelevant traffic (e.g., free, jobs, PDF).

8️⃣ Write Compelling Ads

Your ad has three parts:

Headline (1-3): Catch attention
Example: Learn SEO in 30 Days | Google Certified Trainers
Description (1-2): Add value
Example: Join our live online course. 100% practical. 24×7 support.
Final URL: The landing page where users will go

👉 Use relevant keywords in your headlines and descriptions to improve Ad Rank.

9️⃣ Review and Launch

Preview your ads
Set a start and end date (optional)
Hit Publish

Congratulations! Your search campaign is live 🚀

✅ Tips to Improve Your Google Search Ads Performance

Use relevant landing pages (not your homepage)
Write multiple ad versions for A/B testing
Monitor CTR, CPC, conversions, and quality score regularly
Optimize keywords and ads based on performance
Use conversion tracking to measure ROI

🚀 Final Thoughts

Creating a Google Search Campaign isn’t hard — but creating a successful one requires the right strategy. With the steps above, you’ll be able to set up your first campaign and start reaching potential customers on Google.