LinkedIn has become more than just a professional networking platform – it’s now a powerful content distribution engine. One of the best tools to grow your business organically on LinkedIn is the LinkedIn Newsletter.
In this guide, we’ll show you how to create, grow, and monetize your newsletter to attract leads, establish authority, and build brand trust.
💡 What Is a LinkedIn Newsletter?
A LinkedIn Newsletter is a recurring content format that allows you to publish articles and notify your followers and subscribers directly via LinkedIn and email.
It’s similar to an email newsletter – but built into LinkedIn’s platform and discoverable by millions of professionals.
🎯 Why Start a LinkedIn Newsletter?
- ✅ Builds authority in your niche
- ✅ Increases profile visibility
- ✅ Drives traffic to your website or offers
- ✅ Generates leads & inbound messages
- ✅ Sends automatic notifications to your subscribers
- ✅ Helps nurture your LinkedIn network
🛠️ How to Create a LinkedIn Newsletter (Step-by-Step)
✅ Step 1: Meet the Eligibility Requirements
To start a LinkedIn newsletter, you must:
- Have Creator Mode enabled
- Have more than 150 connections or followers
- Be an active LinkedIn user with original content
Enable Creator Mode via your profile dashboard.
✅ Step 2: Go to “Write an Article”
- On your LinkedIn homepage, click “Write Article”
- In the editor, click “Create a Newsletter”
✅ Step 3: Set Up Your Newsletter
- Title: Keep it relevant, catchy, and brandable (e.g., “Growth Weekly” or “Digital Deep Dives”)
- Logo: Upload a square logo or profile graphic
- Schedule: Choose frequency (weekly, biweekly, monthly)
- Description: Clearly explain what your newsletter offers and who it’s for
Example:
“A weekly deep dive into the world of digital marketing, trends, tools & growth hacks. For founders, marketers & freelancers.”
✅ Step 4: Start Publishing Valuable Content
Each issue should:
- Provide insights, not fluff
- Link to relevant blogs, videos, or offers
- End with a CTA (e.g., “Reply with questions” or “Visit our blog”)
Pro Tip: Repurpose your blog content into LinkedIn newsletters for double the reach.
✅ Step 5: Promote Your Newsletter
- Share each edition as a post on your feed
- Add a link in your bio & email signature
- Invite your connections to subscribe
- Use engaging visuals (carousel, infographics) to increase clicks
✅ Step 6: Analyze & Optimize
Track these KPIs:
- Number of subscribers
- Open & engagement rates
- Profile views & connection requests
- Traffic to your website or landing pages
You can view insights after each edition is published.
📈 Tips to Grow Your LinkedIn Newsletter
- 🧠 Choose a niche (Marketing, Sales, AI, HR, etc.)
- 📅 Stay consistent with your publishing schedule
- 🗣️ Write in a conversational tone
- 🎯 Focus on value, not self-promotion
- 📢 Ask readers to like, share, and subscribe
💰 Bonus: How to Monetize Your LinkedIn Newsletter
- Promote your services or coaching
- Drive traffic to your product pages or lead magnets
- Sell sponsorships once you hit 5,000+ subscribers
- Use affiliate links (ethically and transparently)
🧠 Final Thoughts
LinkedIn Newsletters are free, powerful, and underused by many professionals and business owners. If done right, they can become one of your top lead generation and branding channels in 2025.
Start small, stay consistent, and focus on delivering value.
Your audience – and business – will grow.
