If you’re serious about running Facebook and Instagram ads, the first step is to create a Meta Ad Account inside Meta Business Manager. This allows you to manage ad campaigns, billing, audiences, and performance analytics in one place.
Whether you’re an agency, small business, or personal brand, this guide shows you how to create and set up a Meta Ad Account from scratch.
✅ What Is a Meta Ad Account?
A Meta Ad Account is a dedicated account that lives inside Meta Business Manager and is used to:
- Create and manage Facebook & Instagram ads
- Set ad budgets and billing methods
- Track performance and conversions
- Share access with team members or agencies
You need a Meta Ad Account to use advanced advertising tools like the Pixel, Custom Audiences, and Ad Scheduling.
🧠 Before You Start
Make sure you have:
- A Facebook personal profile
- A Facebook Business Page (or plan to create one)
- Access to Meta Business Suite
🛠️ How to Create a New Meta Ad Account (2025)
✅ Step 1: Go to Meta Business Manager
Visit: https://business.facebook.com
Log in using your personal Facebook account.
If you don’t have a Business Manager yet, you’ll be prompted to create one:
- Enter your business name, name, and email address
- Click Submit
- Verify your email
✅ Step 2: Create a Business Ad Account
- Inside Business Manager, go to “Business Settings”
- In the left menu, click “Ad Accounts” under Accounts
- Click the blue + Add button
- Choose “Create a New Ad Account”
✅ Step 3: Fill in Ad Account Details
- Ad Account Name: (e.g., “VijayReddy Digital Ads”)
- Time Zone – Match your billing and campaign timing
- Currency – INR, USD, etc.
- Click Next
✅ Step 4: Assign People and Roles
You’ll now assign access to team members:
- Choose your own name
- Select Admin Access
- Click Assign
You can later add team members, media buyers, or agencies from this same panel.
✅ Step 5: Add a Payment Method
To activate your account:
- Go to Payment Settings
- Click Add Payment Method
- Add your credit/debit card, UPI, or PayPal
Make sure your card allows international transactions if you’re running USD-based campaigns.
✅ Step 6: Connect Your Business Page
- Go to Business Settings > Pages
- Click Add → Select Your Business Page
- Now your ad account will be able to run ads from this Page
If you’re managing multiple brands, you can create or assign multiple pages later.
✅ Step 7: Install the Meta Pixel (Optional but Powerful)
If you want to track website conversions:
- Go to Events Manager
- Click Create Pixel
- Install it manually or via platforms like Shopify, WordPress, Wix, etc.
- Verify the Pixel is working before launching ads
📌 Best Practices After Setup
- ✅ Rename your ad account for easy recognition
- ✅ Organize campaigns using folders or naming conventions
- ✅ Use Business Verification to unlock full access
- ✅ Set Spending limits to control costs
- ✅ Link your Instagram account for dual-platform campaigns
- ✅ Create Custom Audiences from email lists or Pixel data
🧾 Summary: Key Setup Checklist
| Task | Status |
|---|---|
| Meta Business Manager Created | ✅ |
| Ad Account Created | ✅ |
| Payment Method Added | ✅ |
| Page Connected | ✅ |
| Pixel Installed | ✅ |
| Team Members Assigned | ✅ |
| Verified Email/Business | ✅ |
🧠 Final Thoughts
Creating a Meta Ad Account is the first step in running smart and effective ad campaigns across Facebook and Instagram. Once your setup is complete, you’ll have full control over targeting, creatives, budgets, analytics, and scaling.
Whether you’re spending ₹500 or ₹50,000 per month, the Meta Ads platform can grow your brand if used right.
