How to Create Google Display Campaigns?

Creating a Google Display Campaign involves several steps. Here’s a detailed guide:

Step 1: Log in to Google Ads

1.Go to Google Ads and sign in with your account.
2.If you don’t have an account, create one.

Step 2: Start a New Campaign

Click on the + New Campaign button.
Choose a campaign objective. Common objectives for Display campaigns include:

• Sales
• Leads
• Website Traffic
• Brand Awareness and Reach

Select Display as the campaign type.

Step 3: Configure Campaign Settings

1. Campaign Name: Give your campaign a descriptive name.
2. Location Targeting: Choose specific geographic locations to target.
3. Language: Select the languages your audience speaks.
4. Bidding Strategy:
   • Choose an automated strategy like Maximize Conversions or manual Cost-Per-Click (CPC).
5. Budget: Set a daily or campaign total budget.
   

Step 4: Audience Targeting

1. Demographics: Choose the age, gender, income, and parental status of your audience.
2. Interests and Affinity Audiences: Target people based on their habits, hobbies, or interests.
3. In-market Audiences: Reach users actively searching for products or services you offer.
4. Custom Segments: Create custom audiences based on specific keywords, URLs, or apps.
5. Remarketing: Target users who have already interacted with your business.

Step 5: Choose Ad Placements

1. Automated Placements: Let Google decide where to show your ads.
2. Managed Placements: Select specific websites, YouTube channels, or apps to display your ads.

Step 6: Create the Ads

1. Responsive Display Ads:
   • Upload multiple headlines (short and long).
   • Add a description, business name, and logo.
   • Include high-quality images and videos (optional).
   • Google will automatically create ad combinations for testing.
2. Custom HTML5 Ads (Optional):
   • If you have a design team, upload interactive custom ads.

Step 7: Set Up Conversion Tracking (Optional but Recommended)

1. Go to Tools & Settings > Measurement > Conversions in Google Ads.
2. Create a conversion action to track goals like purchases, sign-ups, or downloads.
3. Add the tracking code to your website.

Step 8: Review and Launch

1. Double-check all settings, budgets, and ad creatives.
2. Click Publish to launch your campaign.

Step 9: Monitor and Optimize

1. Regularly review the campaign’s performance in the Campaigns dashboard.
2. Adjust targeting, bids, and ad creatives based on performance metrics like impressions, CTR, and conversions.