🔍 Introduction

Managing large-scale Google Ads campaigns can be a time-consuming task, especially when you need to make changes to multiple ads or extensions. Whether you’re updating headlines, adjusting descriptions, or modifying extensions across different campaigns or ad groups – doing it one by one is inefficient.

Fortunately, Google Ads offers powerful bulk editing features that save time and reduce human errors. In this comprehensive guide, you’ll learn how to edit multiple ads and extensions at once using both Google Ads UI and Google Ads Editor.

Let’s dive into the 🔧 step-by-step process that will help you become more efficient and effective in managing your campaigns.

📌 Why Bulk Editing Matters

Before we jump into the how-to part, it’s important to understand the benefits of editing multiple ads and extensions at once:

🚀 Benefits of Bulk Editing

• ✅ Saves Time: Modify hundreds of ads or extensions in minutes.
• ✅ Consistency: Maintain consistent messaging across campaigns.
• ✅ Efficiency: Reduce repetitive manual effort.
• ✅ Accuracy: Minimize human error by editing in bulk.
• ✅ Flexibility: Test variations at scale.

🛠️ Tools Required

To perform bulk editing, you can use:

1. Google Ads Web Interface

Google Ads offers built-in options to select and apply changes to multiple ads and extensions directly from the dashboard.

2. Google Ads Editor (Recommended for Advanced Users)

This is a downloadable desktop tool that provides greater flexibility, offline access, and mass-editing capabilities.

🔄 Part 1: Editing Multiple Ads at Once via Google Ads UI

Here’s how to edit multiple ads from the Google Ads dashboard:

✅ Step 1: Log in to Google Ads

• Go to ads.google.com and sign in to your account.

✅ Step 2: Navigate to the Ads & Extensions Tab

• Click on “Ads & Extensions” in the left-hand menu.

✅ Step 3: Filter or Select Ads

• Use filters to narrow down the ads you want to update.
• You can filter by campaign, ad group, ad type (responsive, text, etc.), or status.

✅ Step 4: Select Multiple Ads

• Use the checkboxes next to the ads to select them.
• You can select up to 100 ads per page.

✅ Step 5: Click on “Edit”

• Once selected, click the Edit (✏️ pencil icon) on the toolbar.

✅ Step 6: Choose the Field to Edit

• You’ll be given options to edit:
  • Headlines
  • Descriptions
  • Final URLs
  • Display paths
  • Tracking templates

For example, if you want to update the headline for all selected ads:

• Choose Edit headlines
• Enter the new text or use find and replace (⚙️ handy for minor updates)

✅ Step 7: Review & Apply

• Click “Apply” after reviewing the preview.

🔔 Tip: Google Ads doesn’t allow direct edits to existing ads. Instead, it pauses the old ones and creates new versions.

🧰 Part 2: Editing Ads in Bulk Using Google Ads Editor

Google Ads Editor is ideal for professionals managing large accounts. It allows you to download account data, edit offline, and post changes in bulk.

🔽 Step 1: Download Google Ads Editor

If you haven’t already, download it from: Google Ads Editor

🖥️ Step 2: Sign in and Download Your Account

• Open Google Ads Editor
• Sign in with your Google account
• Select the account and click Download to fetch the latest data

🗂️ Step 3: Navigate to the Ads Section

• In the left panel, select Expanded text ads, Responsive search ads, or Responsive display ads depending on your campaign type.

✍️ Step 4: Select and Edit Multiple Ads

• Hold Ctrl (Windows) or Cmd (Mac) to select multiple ads
• Right-click and choose “Edit”, or use the bottom panel to make changes.

⚙️ Step 5: Use “Replace Text” or “Append Text”

• Use the Replace Text feature to find and replace specific phrases across headlines or descriptions.
• Use Append Text to add suffixes like “| Limited Offer” to all selected ads.

Example:

Find: 50% Off
Replace with: Up to 70% Off

🧾 Step 6: Review Errors & Warnings

• Use the “Check changes” button to preview errors or disapprovals.

⬆️ Step 7: Post Changes

• Click “Post” to upload the changes to your live account.

📎 Bulk Editing Ad Extensions (All Methods)

Ad extensions enhance the visibility and performance of your ads. Bulk editing helps when:

• You launch a seasonal offer and need to update all sitelinks
• Change business hours across multiple call extensions
• Update contact info in callouts or structured snippets

📍 Editing Extensions via Google Ads UI

✅ Step 1: Go to “Ads & Extensions”

• Click “Extensions” tab at the top of the dashboard.

✅ Step 2: Select the Extension Type

• Choose the specific extension type:
  • Sitelinks 🔗
  • Callouts 💬
  • Structured Snippets 🧩
  • Call Extensions 📞
  • Price Extensions 💲

✅ Step 3: Filter and Select

• Filter by campaign or ad group level.
• Select multiple extensions via checkboxes.

✅ Step 4: Edit in Bulk

• Click the Edit (✏️) button.
• Choose the option to Edit, Replace, or Remove the extensions.

Example:

• Replace all sitelinks that say “Free Delivery” with “Free Shipping on Orders Above $49”

🖥️ Editing Extensions via Google Ads Editor

Editing ad extensions in Google Ads Editor follows similar steps:

✅ Step 1: Navigate to Shared Library

• In the bottom left, go to Shared Library > Ad Extensions

✅ Step 2: Choose Extension Type

• Click on the extension type you want to edit.

✅ Step 3: Select Multiple Items

• Hold Ctrl/Cmd to select multiple extensions.

✅ Step 4: Bulk Edit

• Use right-click to open editing options
• Make changes in the lower panel (text, URL, phone numbers, etc.)

✅ Step 5: Post Changes

• Use the Post Changes button to sync your edits with Google Ads.

🔄 Use Cases: When to Edit Ads & Extensions in Bulk

Here are some real-world scenarios where bulk editing is extremely helpful:

🎯 Seasonal Promotions

• Update “Summer Sale” to “Back to School Deals” across 300+ ads.

📍 Business Rebranding

• Replace all mentions of your old brand name with the new one.

📦 Product Launch

• Add sitelinks or structured snippets for newly added services.

📞 Phone Number Changes

• Update call extensions with new business contact numbers.

🔐 Tips to Avoid Common Mistakes

❌ Don’t blindly replace important keywords.

Always preview changes to avoid altering essential copy that affects ad performance.

⚠️ Check Ad Disapprovals

Some updates may violate Google’s policies. Review all alerts before posting changes.

🔍 Use Draft & Experiments

Test variations before applying changes across all campaigns.

🔢 Bulk Edit with Google Sheets (Advanced)

If you’re comfortable working with spreadsheets, you can use CSV files to import and update ad data.

✅ Step 1: Export Ads from Google Ads Editor

• Go to Account > Export > Export current view
• Choose CSV format

✅ Step 2: Make Edits in Excel or Google Sheets

• Use Find & Replace, formulas, or custom scripts to update rows.

✅ Step 3: Import Back into Editor

• Go to Account > Import > From file
• Upload the edited CSV and apply changes.

This method is best for managing very large accounts or coordinating with external teams.

📈 Bonus: Tracking the Performance of Updated Ads

After you edit your ads or extensions, monitor their performance:

📊 Key Metrics to Track:

• CTR (Click-through Rate) 🚀
• Conversion Rate 💰
• Impressions 👀
• Quality Score ⭐
• Cost per Conversion 💵

Use segments in the Google Ads UI to compare old vs new ad performance.

🧠 Final Thoughts

Editing ads and extensions in bulk isn’t just a time-saving tactic – it’s essential for scaling and optimizing your campaigns efficiently.

With the help of Google Ads’ built-in bulk tools and Google Ads Editor, you can make changes across hundreds of assets with confidence. Whether you’re preparing for a flash sale, updating outdated content, or refining messaging — this step-by-step guide empowers you to do it like a pro.

🔁 Quick Recap: TL;DR